Marketing your offering if you’re a service industry is difficult isn’t it? If you manufacture chocolate bars, it’s easy. Show people the packet, tell them what flavour it is, list the ingredients. It’s easy for the customer to understand. The same’s true of any product, really. Our brains get it, and get it with little…
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Branding photography for hotels can take many forms. Your immediate thought of hotel photos is probably the guest rooms, reception and other public areas – the places that the public see. However, anyone who networks, attends conferences or goes to seminars will tell you, hotels are frequently used for business meetings. So, I’ve been asked…
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I’ve spent this last week trying to make sense of the year. Quite a big task, of course. Back in the winter, I undertook some mentoring. I’ve done it before, but a good few years ago, so I figured it was a good time to get some more. It’s a good thing to do every…
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“Martin, I didn’t know that you shot stock photos?” Well, truth be told, it’s something I’ve done for a few years, but it’s the kind of photography that was always put on the back burner when I was busy with other commissions. So my approach to it was admittedly a bit haphazard. The arrival of…
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I think that one of the most important things I can do when shooting event photos is to focus down on the small moments. It doesn’t matter if the event is a handful of people sitting around a table or – as here – five hundred in a Victorian Hall, there are numerous little moments…
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