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Tag: marketing

ncs awards night stoke 2019

Event photos | Little details matter

I think that one of the most important things I can do when shooting event photos is to focus down on the small moments.  It doesn’t matter if the event is a handful of people sitting around a table or – as here – five hundred in a Victorian Hall, there are numerous little moments…
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lifestyle product photography of stone floor tiles

Lifestyle product photography

Does lifestyle product photography need an explanation?  Yes, I think it does.  Product photography usually means ‘shooting clean shots of a product against a white background’, most often seen on eBay and other auction sites, or on the store part of a company’s website.  But ‘lifestyle product photography’ is different. Quite simply, it’s photos of…
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day in the life photography

A day in the Life | PR photoshoots and social distancing

Shooting ‘A Day in the Life of’ is something I do quite a lot for marketing departments and PR agencies.  Clients want natural looking photos that give a sense of the person we’re following, and the key is I have to make the photos look realistic. Usually, it’s a PR agency that gets in touch,…
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commercial-interiors-photography-stone-flooring

Commercial advertising photography

At first glance it’s interiors photography, but actually these photos were from a commercial advertising photography shoot.  Read on, and you’ll see the subtle differences. This was an interesting shoot.  As I alluded to above, it wasn’t a straightforward ‘shoot the room, make it look big and pick out plenty of details’ interiors shoot.  I’d…
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product photography of floral arrangement

Product photography from the archives

I think of myself primarily as a people photographer.  But I’ve shot a lot of product photography over the years too. Since Lockdown I’ve been unable to go out and shoot portraits, and events have all been cancelled.  So I’ve been spending even more time than usual in the office, and a lot of that…
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