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Tag: marketing

What is all business about? Marketing, of course

I’ve spent this last week trying to make sense of the year.  Quite a big task, of course. Back in the winter, I undertook some mentoring.  I’ve done it before, but a good few years ago, so I figured it was a good time to get some more.  It’s a good thing to do every…
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Stock photos

“Martin, I didn’t know that you shot stock photos?” Well, truth be told, it’s something I’ve done for a few years, but it’s the kind of photography that was always put on the back burner when I was busy with other commissions.  So my approach to it was admittedly a bit haphazard.  The arrival of…
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ncs awards night stoke 2019

Event photos | Little details matter

I think that one of the most important things I can do when shooting event photos is to focus down on the small moments.  It doesn’t matter if the event is a handful of people sitting around a table or – as here – five hundred in a Victorian Hall, there are numerous little moments…
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lifestyle product photography of stone floor tiles

Lifestyle product photography

Does lifestyle product photography need an explanation?  Yes, I think it does.  Product photography usually means ‘shooting clean shots of a product against a white background’, most often seen on eBay and other auction sites, or on the store part of a company’s website.  But ‘lifestyle product photography’ is different. Quite simply, it’s photos of…
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day in the life photography

A day in the Life | PR photoshoots and social distancing

Shooting ‘A Day in the Life of’ is something I do quite a lot for marketing departments and PR agencies.  Clients want natural looking photos that give a sense of the person we’re following, and the key is I have to make the photos look realistic. Usually, it’s a PR agency that gets in touch,…
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