Working to a photo brief is the number one essential for a commercial photographer. Actually, meeting, and trying to exceed, the brief are the essentials, but you know what I mean. A lot of people aren’t clear what a photo brief is, so I thought I’d try to talk about how useful they are. Basically,…
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Over the 18 years I’ve been a professional photographer I’ve realised that the ‘professional’ part of the job title means a lot of different things. One of them, and one of the most important meanings, is the ability to be flexible and adapt to circumstances and situations. Let me give you an example. I was…
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Problem solving is what commercial photography is all about. Really? Well, yes. You see, clients tend to fall into one of two categories. The first one, and this is the bigger of the two, contains people who don’t really know what they want in a photo. They might make a fantastic product, or offer a…
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Last month I was shooting product photography for a new client. They sell a range of protective clothing, as you can see in the photos below. The brief was to create product shots of the different suits on a pale background, so they could be cut out by a designer for posting on a website…
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Smartphone photography training is finally here, after being postponed last year due to the pandemic! The standard of smartphone photography has improved dramatically over the past few years. The improving technology in phones means that you’re carrying in your pocket a camera with most of the features of the professional DSLR gear that I use…
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