Staff photography for a new local business – a great start to 2022! Hopefully this job – my first of the new year, shot just a week into January – is a sign of things to come generally. I was contacted by Dental Aesthetica, a new dental practice recently opened in Altrincham. They had opened…
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Private clients hire me to photograph events just as much as companies do. And often the events are just as well planned, executed and as much fun as ‘proper’ business events. In fact, they’re usually better! On the whole we’re talking about birthdays and anniversaries, although I’ve shot christenings, weddings and other milestone events too. …
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Working to a photo brief is the number one essential for a commercial photographer. Actually, meeting, and trying to exceed, the brief are the essentials, but you know what I mean. A lot of people aren’t clear what a photo brief is, so I thought I’d try to talk about how useful they are. Basically,…
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Over the 18 years I’ve been a professional photographer I’ve realised that the ‘professional’ part of the job title means a lot of different things. One of them, and one of the most important meanings, is the ability to be flexible and adapt to circumstances and situations. Let me give you an example. I was…
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Problem solving is what commercial photography is all about. Really? Well, yes. You see, clients tend to fall into one of two categories. The first one, and this is the bigger of the two, contains people who don’t really know what they want in a photo. They might make a fantastic product, or offer a…
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