Shooting ‘A Day in the Life of’ is something I do quite a lot for marketing departments and PR agencies. Clients want natural looking photos that give a sense of the person we’re following, and the key is I have to make the photos look realistic. Usually, it’s a PR agency that gets in touch,…
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Creative product photography? Isn’t all photography creative? The phrase ‘product photography’ usually suggests photos of a product shot in a studio against a plain white background – “think eBay” is what I say to people when they want to understand the concept. In fact, ‘ecommerce photography’ has become another accepted phrase to describe the style. …
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At first glance it’s interiors photography, but actually these photos were from a commercial advertising photography shoot. Read on, and you’ll see the subtle differences. This was an interesting shoot. As I alluded to above, it wasn’t a straightforward ‘shoot the room, make it look big and pick out plenty of details’ interiors shoot. I’d…
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Why professional product photography? Why not do it yourself? Here are a few thoughts. Let’s start with a question: what is the big advantage of going to a shop to look at a product? You can see it, pick it up, get a sense of what it’s made of. The tactile experience of holding something…
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Personal branding photography is an important facet of modern marketing and, as a people photographer, something that I can really see the value of. I was contacted by friend and colleague Andy Johnson in early March, to discuss taking some photos of a new business venture. He was starting a business offering training in presentation…
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