Does lifestyle product photography need an explanation? Yes, I think it does. Product photography usually means ‘shooting clean shots of a product against a white background’, most often seen on eBay and other auction sites, or on the store part of a company’s website. But ‘lifestyle product photography’ is different. Quite simply, it’s photos of…
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Shooting ‘A Day in the Life of’ is something I do quite a lot for marketing departments and PR agencies. Clients want natural looking photos that give a sense of the person we’re following, and the key is I have to make the photos look realistic. Usually, it’s a PR agency that gets in touch,…
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Creative product photography? Isn’t all photography creative? The phrase ‘product photography’ usually suggests photos of a product shot in a studio against a plain white background – “think eBay” is what I say to people when they want to understand the concept. In fact, ‘ecommerce photography’ has become another accepted phrase to describe the style. …
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At first glance it’s interiors photography, but actually these photos were from a commercial advertising photography shoot. Read on, and you’ll see the subtle differences. This was an interesting shoot. As I alluded to above, it wasn’t a straightforward ‘shoot the room, make it look big and pick out plenty of details’ interiors shoot. I’d…
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Why professional product photography? Why not do it yourself? Here are a few thoughts. Let’s start with a question: what is the big advantage of going to a shop to look at a product? You can see it, pick it up, get a sense of what it’s made of. The tactile experience of holding something…
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