“When is it time for a new profile picture Martin?” I was asked this very question last week when chatting with a client. Of course, I missed a trick. I should have said, “now” shouldn’t I? It’s for reasons like this that my bank manager despairs of me. But, flippancy aside, what’s the answer? As…
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Last Monday I took part in a most amazing event. In response to the collapse of Thomas Cook, some of the businesses here in Altrincham got together to put on a day of support activities to try to help the people who’d been left without jobs (being close to Manchester airport, there are a lot…
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Sometimes you want everything to look the same. You spend a lot of time, energy and money on getting your brand and its values across. One of the most important aspects, especially if you’re a big company, is that you’re a team, all pulling in the same direction. Unfortunately, making everything look the same –…
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Imagine you’re at a networking event and you’re introduced to somebody you’ve never met before. You smile and say hello, stretch out your arm to shake hands … they look you in the eye, you shake hands firmly and you’ve both made a good first impression. The opposite’s true too, of course. The stranger who…
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