Achieving consistency with headshots | How to look like the team you are
Sometimes you want everything to look the same.
You spend a lot of time, energy and money on getting your brand and its values across. One of the most important aspects, especially if you’re a big company, is that you’re a team, all pulling in the same direction. Unfortunately, making everything look the same – giving that sense of unity and everyone pulling in the same direction – can be hard. Colleagues leave, new ones don’t have a profile picture that looks anything like the ones on the website or don’t have one at all. Some profile pictures are professionally taken, others are obviously zoomed in from phone pics of a night out. Frankly, things can start to look like a dog’s breakfast quite quickly and the message being given out is definitely NOT that you’re all part of the same team.
But it doesn’t have to be like that!
One of the things I’ve worked hard on to counter this problem is a simple but effective looking style to headshots that can be easily replicated at different times and in different locations. Most headshots need to be simple anyway – they’re about the subject, not about fancy lighting or a funky background (though both of those can make for wonderful portraits, if that’s the route you want to explore). With that in mind, I keep the technical side of things as straightforward as possible, to place all the attention where it should be; on drawing out the personality of the person posing for the photo. One of the things I pride myself on is being able to create a mini studio pretty much anywhere. I’ve worked in foyers, corridors, board and meeting rooms (lots of meeting rooms), entrance halls, the odd cupboard, store rooms, outdoors, hotel rooms …… the list goes on. But all the shots have got the same thing in common – you couldn’t tell where they were shot. Whether the background used was a wall at the location or a backdrop I supplied, the effect was the same. A simple, pleasing headshot that presented the personality of the person in front of the camera.
Here are some examples of what I’m talking about. MLP Law are a law firm in my local town of Altrincham, with offices around the North West. They’ve been expanding and taking on a lot of new staff over 2019 and I’ve visited on numerous different occasions to create headshots of new staff members. Can you tell that there might be months between the dates that these images were shot? No. And that’s the point.
If you’re serious about representing your brand, and would like help in presenting a consistent, professional image, then feel free to get in touch. I’m happy to chat (07766 815703), or drop me an email.