Your brand identity is one of the most valuable things your business has. How people view you, what they think of your products, or whether they rate your services, are vital if you want to succeed. I want to spend a few minutes exploring how this can be influenced through the photos that you use…
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Creative product photography? Isn’t all photography creative? The phrase ‘product photography’ usually suggests photos of a product shot in a studio against a plain white background – “think eBay” is what I say to people when they want to understand the concept. In fact, ‘ecommerce photography’ has become another accepted phrase to describe the style. …
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Personal branding photography is an important facet of modern marketing and, as a people photographer, something that I can really see the value of. I was contacted by friend and colleague Andy Johnson in early March, to discuss taking some photos of a new business venture. He was starting a business offering training in presentation…
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