Sometimes you want everything to look the same. You spend a lot of time, energy and money on getting your brand and its values across. One of the most important aspects, especially if you’re a big company, is that you’re a team, all pulling in the same direction. Unfortunately, making everything look the same –…
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Portraits and portrait photography seems such a simple thing doesn’t it? They’re just photos of people, after all. Of course, when you dig a little deeper, things become more complicated. I shot these images for a health company earlier this year. I was invited to visit them to shoot, principally, a magazine cover image; of…
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What’s a gazelle industry, I hear you ask? Well, there are actually a couple of definitions, but the one that I’m about to use is one I heard at a business event a few years. The speaker categorised two kinds of businesses – gazelles and elephants. Elephant businesses are large, powerful and slow moving. Gazelles…
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Imagine you’re at a networking event and you’re introduced to somebody you’ve never met before. You smile and say hello, stretch out your arm to shake hands … they look you in the eye, you shake hands firmly and you’ve both made a good first impression. The opposite’s true too, of course. The stranger who…
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We’re sociable creatures these days aren’t we? We have profiles on Linkedin purely for business, accounts on other social media platforms for both business and our personal lives. Our websites aren’t complete without an ‘About Me’ page. In the past few years, doing business has become much more about getting to know the person you…
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