Does lifestyle product photography need an explanation? Yes, I think it does. Product photography usually means ‘shooting clean shots of a product against a white background’, most often seen on eBay and other auction sites, or on the store part of a company’s website. But ‘lifestyle product photography’ is different. Quite simply, it’s photos of…
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Creative product photography? Isn’t all photography creative? The phrase ‘product photography’ usually suggests photos of a product shot in a studio against a plain white background – “think eBay” is what I say to people when they want to understand the concept. In fact, ‘ecommerce photography’ has become another accepted phrase to describe the style. …
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Why professional product photography? Why not do it yourself? Here are a few thoughts. Let’s start with a question: what is the big advantage of going to a shop to look at a product? You can see it, pick it up, get a sense of what it’s made of. The tactile experience of holding something…
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Personal branding photography is an important facet of modern marketing and, as a people photographer, something that I can really see the value of. I was contacted by friend and colleague Andy Johnson in early March, to discuss taking some photos of a new business venture. He was starting a business offering training in presentation…
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I think of myself primarily as a people photographer. But I’ve shot a lot of product photography over the years too. Since Lockdown I’ve been unable to go out and shoot portraits, and events have all been cancelled. So I’ve been spending even more time than usual in the office, and a lot of that…
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