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Creative product photography | a case study

Creative product photography?  Isn’t all photography creative? The phrase ‘product photography’ usually suggests photos of a product shot in a studio against a plain white background – “think eBay” is what I say to people when they want to understand the concept.  In fact, ‘ecommerce photography’ has become another accepted phrase to describe the style. …
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Commercial advertising photography

At first glance it’s interiors photography, but actually these photos were from a commercial advertising photography shoot.  Read on, and you’ll see the subtle differences. This was an interesting shoot.  As I alluded to above, it wasn’t a straightforward ‘shoot the room, make it look big and pick out plenty of details’ interiors shoot.  I’d…
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Professional product photography

Why professional product photography?  Why not do it yourself?  Here are a few thoughts. Let’s start with a question: what is the big advantage of going to a shop to look at a product?  You can see it, pick it up, get a sense of what it’s made of.  The tactile experience of holding something…
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Personal branding photography

Personal branding photography is an important facet of modern marketing and, as a people photographer, something that I can really see the value of. I was contacted by friend and colleague Andy Johnson in early March, to discuss taking some photos of a new business venture.  He was starting a business offering training in presentation…
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Product photography from the archives

I think of myself primarily as a people photographer.  But I’ve shot a lot of product photography over the years too. Since Lockdown I’ve been unable to go out and shoot portraits, and events have all been cancelled.  So I’ve been spending even more time than usual in the office, and a lot of that…
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