The longer I do this job, the more I believe that. My job as a commercial photographer is, through providing you with great photos for your business, to make your life a bit easier.
One way I do this is by understanding that you’re not a designer. Of course, if you are, then I can slip into 100% photographer role, but most of you aren’t. You might be in marketing, have oversight of the team, and I’m sure you’re excellent in that role, but few of you are actually trained designers. So I try to make it easier for you by providing you with options so you can try things out to get the images that best fit what you originally intended.
We’ll always have a chat before any shoot, to determine what you want, but there might be quite a gap between what you want, what your designer knows will work, and what would be a good compromise. That’s where my expertise fits in.
For example, on a recent rebranding shoot, the client wasn’t sure whether they wanted simple headshots on a plain background, or an environmental portrait. So we shot both so both styles could be dropped into the website design to see which worked better.
It’s a tiny thing, but I understand that not everybody can make these decisions without seeing it on a screen. And that’s okay. Because my job is to understand what you want, give you the best version of that and, if you need it, help you to come to a decision by giving you an alternative too.
All part of the service!
If you’re rebranding, refreshing or starting your brand from scratch, I’d love to talk. Feel free to browse the site for plenty more examples of the kind of branding photography I’ve been involved in and drop me a line if you’d like to know more.