Branding photography for hotels can take many forms. Your immediate thought of hotel photos is probably the guest rooms, reception and other public areas – the places that the public see. However, anyone who networks, attends conferences or goes to seminars will tell you, hotels are frequently used for business meetings. So, I’ve been asked…
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Product photography on location? Don’t you shoot product in a studio? Well yes, on the whole I do. Whether it’s the set-up-a-white-background-eBay-style stuff that people want, or clean, simple photos on a different background, usually I do shoot product in a studio. Because product photography is about showing what the product looks and feels like. …
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Working to a photo brief is the number one essential for a commercial photographer. Actually, meeting, and trying to exceed, the brief are the essentials, but you know what I mean. A lot of people aren’t clear what a photo brief is, so I thought I’d try to talk about how useful they are. Basically,…
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Problem solving is what commercial photography is all about. Really? Well, yes. You see, clients tend to fall into one of two categories. The first one, and this is the bigger of the two, contains people who don’t really know what they want in a photo. They might make a fantastic product, or offer a…
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Last month I was shooting product photography for a new client. They sell a range of protective clothing, as you can see in the photos below. The brief was to create product shots of the different suits on a pale background, so they could be cut out by a designer for posting on a website…
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