Show what you want to sell. It’s drummed into photographers all the time. Post photos of the kind of work you want to shoot – so, for instance, if you want to be known as a dog photographer, then post photos of dogs. Pretty obvious, really. In my case, it’s mostly people that I photograph…
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Your brand values are what sets you apart from your competition. You might have an idea of what they are right at the outset, or they might develop over time. They’re the very essence of your company DNA. Many of us would like to think that honesty and authenticity are key values we and our…
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Marketing your offering if you’re a service industry is difficult isn’t it? If you manufacture chocolate bars, it’s easy. Show people the packet, tell them what flavour it is, list the ingredients. It’s easy for the customer to understand. The same’s true of any product, really. Our brains get it, and get it with little…
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Portraits for social media uses isn’t the best term to describe this style of photography, but to be honest I don’t have a better description! You know the kind of thing though. You’ve seen articles or blog posts where the author is pointing at something out of frame. Or pointing at you, Lord Kitchener style. …
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Branding photography for hotels can take many forms. Your immediate thought of hotel photos is probably the guest rooms, reception and other public areas – the places that the public see. However, anyone who networks, attends conferences or goes to seminars will tell you, hotels are frequently used for business meetings. So, I’ve been asked…
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