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Category: branding and product

studio photo of anti vibration filters

Working to a photo brief

Working to a photo brief is the number one essential for a commercial photographer.  Actually, meeting, and trying to exceed, the brief are the essentials, but you know what I mean. A lot of people aren’t clear what a photo brief is, so I thought I’d try to talk about how useful they are.  Basically,…
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Problem solving | What commercial photography is all about

Problem solving is what commercial photography is all about.  Really? Well, yes. You see, clients tend to fall into one of two categories.  The first one, and this is the bigger of the two, contains people who don’t really know what they want in a photo.  They might make a fantastic product, or offer a…
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product photography of protective coverall

Product photography | The devil is in the detail

Last month I was shooting product photography for a new client.  They sell a range of protective clothing, as you can see in the photos below.  The brief was to create product shots of the different suits on a pale background, so they could be cut out by a designer for posting on a website…
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Fashion photographer | shooting swimwear

While I don’t consider myself a specialist fashion photographer, I’ve actually shot a lot of it over the years. That is, I’ve photographed people in clothes of all kinds, in such a way as to show off those garments in the best possible way. That’s included bridalwear, fashion, workwear and, as here, swimwear (or here).…
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product photography for industrial company

E-commerce photos … because everybody wants to shop online

So, lockdown has eased and all non-essential retail shops are allowed to open again. Only we’ve all been shopping throughout the past year and a bit haven’t we?  We’ve just been doing it online.  And I’ve spent a fair bit of the last year or so shooting e-commerce photos for clients.  It’s sometimes known as…
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