Delighted to report that, after a 12 week lay off due to lockdown, I’m back at work! And equally delighted with the first job I was booked to shoot – a socially distanced photoshoot for a local company. Tech Disinfect is a local business that specialises in disinfecting and cleaning tech and IT devices and…
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Your brand identity is one of the most valuable things your business has. How people view you, what they think of your products, or whether they rate your services, are vital if you want to succeed. I want to spend a few minutes exploring how this can be influenced through the photos that you use…
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Does lifestyle product photography need an explanation? Yes, I think it does. Product photography usually means ‘shooting clean shots of a product against a white background’, most often seen on eBay and other auction sites, or on the store part of a company’s website. But ‘lifestyle product photography’ is different. Quite simply, it’s photos of…
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Creative product photography? Isn’t all photography creative? The phrase ‘product photography’ usually suggests photos of a product shot in a studio against a plain white background – “think eBay” is what I say to people when they want to understand the concept. In fact, ‘ecommerce photography’ has become another accepted phrase to describe the style. …
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At first glance it’s interiors photography, but actually these photos were from a commercial advertising photography shoot. Read on, and you’ll see the subtle differences. This was an interesting shoot. As I alluded to above, it wasn’t a straightforward ‘shoot the room, make it look big and pick out plenty of details’ interiors shoot. I’d…
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