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Category: branding and product

Professional photographer – what does it really mean?

For the past 17 years people have been telling me professional photography is dead.  Why?  Because technology has made it easier to take good photos.  Why hire me when they can take decent photos themselves, even on their phones?  Well, what I’ve come to realise over that time is that taking good photos is only…
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wireless phone charging point with phone

How Covid has changed photo shoots (for the better!)

Strangely, the absence of customers due to Lockdown has helped some businesses. If you’re a shop or hotel, then having to close for refurbishments can be costly as you’re losing trade; or you have to arrange it for strange times such as the middle of the night which can be inconvenient and awkward (I’ve another…
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What is all business about? Marketing, of course

I’ve spent this last week trying to make sense of the year.  Quite a big task, of course. Back in the winter, I undertook some mentoring.  I’ve done it before, but a good few years ago, so I figured it was a good time to get some more.  It’s a good thing to do every…
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Stock photos

“Martin, I didn’t know that you shot stock photos?” Well, truth be told, it’s something I’ve done for a few years, but it’s the kind of photography that was always put on the back burner when I was busy with other commissions.  So my approach to it was admittedly a bit haphazard.  The arrival of…
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Product photography for the new normal

I’ve always shot product photography for people, when I sit down and think about it.  I guess people think of me principally as a people photographer, but in truth I’ve shot  product in all kinds of different ways over the years; from ‘ebay’ style white background stuff to styled sets.  The bottom line is exactly…
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