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Tag: branding

Brand values | Honesty and authenticity

Your brand values are what sets you apart from your competition.  You might have an idea of what they are right at the outset, or they might develop over time.  They’re the very essence of your company DNA. Many of us would like to think that honesty and authenticity are key values we and our…
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Marketing for service industries

Marketing your offering if you’re a service industry is difficult isn’t it? If you manufacture chocolate bars, it’s easy.  Show people the packet, tell them what flavour it is, list the ingredients.  It’s easy for the customer to understand.  The same’s true of any product, really.  Our brains get it, and get it with little…
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Portraits for social media uses

Portraits for social media uses isn’t the best term to describe this style of photography, but to be honest I don’t have a better description!  You know the kind of thing though.  You’ve seen articles or blog posts where the author is pointing at something out of frame.  Or pointing at you, Lord Kitchener style. …
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Problem solving | What commercial photography is all about

Problem solving is what commercial photography is all about.  Really? Well, yes. You see, clients tend to fall into one of two categories.  The first one, and this is the bigger of the two, contains people who don’t really know what they want in a photo.  They might make a fantastic product, or offer a…
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Stock photos

“Martin, I didn’t know that you shot stock photos?” Well, truth be told, it’s something I’ve done for a few years, but it’s the kind of photography that was always put on the back burner when I was busy with other commissions.  So my approach to it was admittedly a bit haphazard.  The arrival of…
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