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Tag: branding

Great for local business – photos for social media

Thanks to social media it’s much easier for a local business to get its message across nowadays. I’m often asked to create a library of photos for social media use by a local business and there’s a series of steps to follow. The first thing I do is talk to you about the business.  I…
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lifestyle product photography of stone floor tiles

Lifestyle product photography

Does lifestyle product photography need an explanation?  Yes, I think it does.  Product photography usually means ‘shooting clean shots of a product against a white background’, most often seen on eBay and other auction sites, or on the store part of a company’s website.  But ‘lifestyle product photography’ is different. Quite simply, it’s photos of…
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creative-product-photography-bottles

Creative product photography | a case study

Creative product photography?  Isn’t all photography creative? The phrase ‘product photography’ usually suggests photos of a product shot in a studio against a plain white background – “think eBay” is what I say to people when they want to understand the concept.  In fact, ‘ecommerce photography’ has become another accepted phrase to describe the style. …
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product photography of floral arrangement

Product photography from the archives

I think of myself primarily as a people photographer.  But I’ve shot a lot of product photography over the years too. Since Lockdown I’ve been unable to go out and shoot portraits, and events have all been cancelled.  So I’ve been spending even more time than usual in the office, and a lot of that…
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Brand photography | architectural details

Increasingly I’m asked to create brand photography for companies.  Usually, this is prompted by a website overhaul, meaning that new photos are needed to populate it, or because a member of staff has been charged with improving the company’s marketing, usually including an increased use of social media.  Whatever the reason though, having a library…
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