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Tag: branding

Problem solving | What commercial photography is all about

Problem solving is what commercial photography is all about.  Really? Well, yes. You see, clients tend to fall into one of two categories.  The first one, and this is the bigger of the two, contains people who don’t really know what they want in a photo.  They might make a fantastic product, or offer a…
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Stock photos

“Martin, I didn’t know that you shot stock photos?” Well, truth be told, it’s something I’ve done for a few years, but it’s the kind of photography that was always put on the back burner when I was busy with other commissions.  So my approach to it was admittedly a bit haphazard.  The arrival of…
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Great for local business – photos for social media

Thanks to social media it’s much easier for a local business to get its message across nowadays. I’m often asked to create a library of photos for social media use by a local business and there’s a series of steps to follow. The first thing I do is talk to you about the business.  I…
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lifestyle product photography of stone floor tiles

Lifestyle product photography

Does lifestyle product photography need an explanation?  Yes, I think it does.  Product photography usually means ‘shooting clean shots of a product against a white background’, most often seen on eBay and other auction sites, or on the store part of a company’s website.  But ‘lifestyle product photography’ is different. Quite simply, it’s photos of…
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creative-product-photography-bottles

Creative product photography | a case study

Creative product photography?  Isn’t all photography creative? The phrase ‘product photography’ usually suggests photos of a product shot in a studio against a plain white background – “think eBay” is what I say to people when they want to understand the concept.  In fact, ‘ecommerce photography’ has become another accepted phrase to describe the style. …
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