Marketing your offering if you’re a service industry is difficult isn’t it? If you manufacture chocolate bars, it’s easy. Show people the packet, tell them what flavour it is, list the ingredients. It’s easy for the customer to understand. The same’s true of any product, really. Our brains get it, and get it with little…
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While I don’t consider myself a specialist fashion photographer, I’ve actually shot a lot of it over the years. That is, I’ve photographed people in clothes of all kinds, in such a way as to show off those garments in the best possible way. That’s included bridalwear, fashion, workwear and, as here, swimwear (or here).…
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I’ve been shooting headshots in Manchester recently that look a little bit different. I’ve written many times of the essential elements of a good strong headshot. The emphasis must be on the person and their expression. That is key. During any portrait session a great expression is the thing I’m working hardest to achieve (or…
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I’ve always shot product photography for people, when I sit down and think about it. I guess people think of me principally as a people photographer, but in truth I’ve shot product in all kinds of different ways over the years; from ‘ebay’ style white background stuff to styled sets. The bottom line is exactly…
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Thanks to social media it’s much easier for a local business to get its message across nowadays. I’m often asked to create a library of photos for social media use by a local business and there’s a series of steps to follow. The first thing I do is talk to you about the business. I…
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